AGCOM has approved Inter’s super agreement with Betsson Group, which will make Starcasino.sport the new jersey sponsor of the Nerazzurri for 5 years, starting from next season. Strategic partnership that hides interesting scenarios for the industry.
Inter “married” StarCasinò with a deal worth 150 million Euros
Inter signed an agreement with Betsson for Starcasino.sport
The rumor has been floating around for a few months, but now it’s official because the deal has also been approved by AGCOM. For 5 years, starting from next season Inter’s new jersey sponsor will be StarCasinò.sportSports infotainment site owned by StarCasinò, itself a brand of international gaming giant Betsson Group.
The agreement is really important because the total 150 million euros or 30 million euros per season. This is the second sponsor indirectly linked to the game for Inter, who already have a deal with the brand’s infotainment website Leovegas.news, part of the MGM group, for €5 million per year.
The news of the new sponsorship of the Serie A leaders caused great controversy, even AGCOM and Antitrust exposureBy “Assoutenti” for gambling advertisements that the famous Decree of Honor does not allow. But AGCOM itself, the Communications Regulatory Authority, intervened and gave its definitive approval to end any controversy.
AGCOM gives approval: what this means for the game
Explanation AGCOM commissioner Massimiliano Capitanio It is quite succinct as it states that Starcasino sport is a sports entertainment site and as long as it remains so it does not violate the provisions of the AGCOM guidelines. The deal between Suning Holdings Group (owned by Inter) and Betsson Group has been given the green light, but there could be much more behind it and it doesn’t just apply to these two entities.
We remember this Minister Abodi has for some time begun to raise the possibility of reversing the ban on gambling advertising in Serie A football and, No, one year after M5SThis time, those in the know say he should return to office with many arguments in hand.
With a realignment of online gaming underway and concession prices rising 28-fold to €7 million, gradual easing of the ban By the Meloni Government. In other words, it is unlikely that Betsson would have invested certain amounts without the guarantee of adequately advertising its brand.
